Beauty, Wellness and Lifestyle
Earned press, creator partnerships and retail moments for Black-owned and Caribbean beauty brands, run out of Brooklyn. We place founders, not just products. #CurlFest 2026 metrics.
Campaign for us is defined as all hands on deck, and all systems go, with one explicit mission: to convert attention to awareness, awareness to relevancy, and relevancy to consumer consideration.
We have one service:
Everything else is how we deliver it.
CurlFest's co-founder and CEO in the chair on New York Living, a morning show a few hundred thousand people have on while they get ready. Not a mention in a roundup. A segment, with her name on the lower third and the festival key art behind her. That is what attention looks like when it is bought with a story rather than a media budget.
Attention fades unless it attaches to something. We put Dr Corey Black of SmileSpace alongside Philips Sonicare, a name every patient already trusts. Borrowed recognition, returned as his own. In Brooklyn and Harlem he stopped being a dentist with a practice and became the dentist people name when the subject comes up.
Golden Krust's marketing chief across the table from Marie Driven on Hot Ones: Caribbean Edition, produced by Tempo TV with Playbook MG. A format the audience already watches for fun, in a language the audience already speaks. Nobody sat through it because it was an ad. They sat through it because it was good, and the reason Golden Krust is still a staple came out on its own.
GirlBuild put a face to a trade that had been describing itself in statistics. Once people could see who was in the room, the asks changed: sign up, sponsor, send my daughter. That is consideration. Not a follow, not a like. A decision someone is now prepared to make, and a shortlist you are on.
Attention, relevancy, consideration. Most brands lose it at one of the three.
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