community creative amplification relevancy culture

ABOUT

Everything we do starts with the audience a brand needs, and ends when conversation leads to consideration.

Playbook MG is a boutique PR and influencer agency at Industry City in Brooklyn, New York, founded by a former VP Records brand manager with more than twenty years in entertainment and consumer PR.

Playbook MG was founded on three observations:

1. The absence of top-tier media attention for culture-rooted brands. Media are not ignoring these brands. No one has walked them into the room.

2. Attention got cheap. Relevancy did not. Reach follows the work, not the following. Brands don't lose on reach. They lose on being forgettable.

3. Relevancy is what turns a view into consideration. The outlets that carry a brand that far are rarely on a standard media list. Ours run from Canada to Thailand.

Archive wall of Black print media and advertising in the Playbook MG content studio, Industry City, Brooklyn.
Our Content Studio · Industry City

Leadership

Jean Jones
Professional Background

Jean is a skilled creative strategist specializing in content development, publicity, and branding. With a track record spanning over eighteen years in streetwear fashion, technology, music entertainment, and lifestyle product brand management, Jean brings a practical and proven approach to communication and marketing.

Notable Campaigns
Goals Plastic Surgery, Ineffable Music, Saint Sauveur 1976
Focus
Earned media, go-to-market
LinkedIn →
Marie Driven
Professional Background

Marie is one of the most sought-after PR professionals, with a reputation that precedes her. Her motto: “Fearlessly secure success for the clients regardless of the challenges we may face along the way.” Getting her start with brands Marc Ecko, G-Unit Apparel, Omni Skincare, and VP Records, she has since put dancehall, hip-hop, and beauty in front of mainstream rooms.

Notable Campaigns
Spice Official, Kranium, Roc Nation, Audiomack, Sprayground
Focus
Cultural influence, partnerships
LinkedIn →
Sarah Freiseis
Professional Background

Sarah is a highly skilled business development expert with a talent for creating memorable connections between consumers and brands. She specializes in delivering strategic community and brand partnerships, and she leads crisis management and media training.

Notable Campaigns
Smile Space, GirlBuild, Curlfest, Swingman 24
Focus
Brand partnerships, business development
LinkedIn →

Practice

Capabilities
Pierre thinks in systems, and it shows. He builds the path from first touch to booked conversation, owning GTM strategy, marketing automation and the outbound work that builds the right relationships with the right audiences.
Focus
GTM strategy, marketing automation
LinkedIn →
Capabilities
Caroline brings youthful energy and real professionalism to every campaign. She runs activations end to end, from partner terms to load-out, owning community activations and influential collaborations and keeping every moving part on a date the client can plan around.
Focus
Community activations, partnerships
LinkedIn →
Capabilities
Jack runs content amplification, owned social and AI brand visibility, and builds campaigns with a second life rather than an end date. Six years in, the AI workflows he brought to the team are what clients feel as speed.
Focus
Content amplification, owned social
LinkedIn →
Capabilities
Jason has eight years in activation production and influencer relations. He designs the experience and produces it, turning an activation into the footage, the press moment and the word of mouth that follow.
Focus
Experiential, event production
LinkedIn →
Capabilities
Vianca has over ten years building media relationships. She runs media coverage and thought leadership placement, and builds the media lists that put clients in front of editors who actually cover them.
Focus
Media coverage, thought leadership
LinkedIn →
Start Here

Tell us what you're up against.

Attention, relevancy, consideration. Most brands lose it at one of the three.

Get in Touch
We reply within one business day.