Wellness & Lifestyle

Suplmnt

The Challenge

A hydration lifestyle brand entering a saturated market needed cultural relevance, not just another bottle on the shelf.

The Playbook

Influencer seeding plus content strategy: positioned the product where hydration meets culture, seeded with lifestyle creators, and built retail-visibility campaigns.

The Results

A partnership with NBA champion Gary Payton II, plus national and local coverage from BuzzFeed and Essence to FOX 5 New York.