Streetwear & Accessories

Sprayground

The Challenge

A bold accessories brand needed to keep product drops selling out and maintain hype in a fast-moving streetwear market.

The Playbook

Hype-driven drop strategy: influencer partnerships, culture-first social campaigns, and coordinated launch moments that drove urgency.

The Results

Three collab launches in two years, including the African Intelligence debut with Sandflower, plus a China pop-up.