Events & Experiences

Rollerwave

The Challenge

A new Y2K skate event needed to fill a Brooklyn venue and build buzz from a standing start, with no existing audience and a crowded summer events calendar.

The Playbook

We led with event PR and influencer activation: seeded the Y2SK8 aesthetic with nostalgia creators, ran targeted community outreach across skate and Y2K culture circles, and built a press list around Brooklyn lifestyle media.

The Results

Sold out through week two, with the sitting mayor on the floor at opening and four newsroom pickups in the first cycle.