Food & Beverage

Rogers Burgers

Rogers Burgers campaign imagery

The Challenge

A new burger, wings, and ice cream spot needed to win its local market and build a loyal customer base fast.

The Playbook

Local-market GTM: social-first content, community-driven food PR, and launch activations that turned first-timers into regulars.

The Results

3MImpressions
~$58KEarned media value
1 dayCampaign window

The lead spot on FOX 5 New York for National Hamburger Day, from a single day of work.

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