Beauty & Culture Festival
CurlFest
The Challenge
[CurlFest 2026 campaign in active rollout. Challenge details coming soon.]
The Playbook
[The full Playbook MG approach for CurlFest 2026 will be detailed here.]
The Results
21.9MImpressions
25Placements
14Sponsors
Campaign in active rollout for 2026. Figures to date across earned press, broadcast and social.
All case studies