Fashion & Couture

Chuks Collins

The Challenge

A couture designer with exceptional craft needed editorial credibility and recognition beyond a niche audience.

The Playbook

Brand positioning and runway PR: crafted the brand story, secured editorial placements, and built relationships with fashion press and stylists.

The Results

Two custom Met Gala looks for Gayle King, national coverage in Forbes, WWD, Nylon and The New York Times, and a two-year Lush Decor licensing deal into home.